Monday, October 5, 2009

PC Games - An Escapist Medium

By Edward Elric

One of the oldest marketing tricks of promoting a PC game by any advertiser is by not declaring its price right in the beginning. Instead, the amazing features of the game which the marketer thinks can be the hardcore selling attractions of the game are made public.

There is good reason as to why the price announcement is delayed in video games. Games are one of those things where the content is extremely important, and it heavily influences whether someone will buy that game or not. For this reason, it is important that when customers are viewing an advertisement, they focus on the content and not the price.

Subconsciously, the customer is already willing to pay a certain amount whenever the product is out on sale. Further, if the advertiser has done his or her research work well enough, the actual price of the product would invariably be lesser than the value assigned by the consumer in his or his mind. This benefit immediately accounts for a huge chunk of sales that might take place from thereon.

For a certain section of people, PC games are just a medium of escaping the real world for a particular period of time. However, it can turn in to an obsession for some. RPG games that succeed always do so because of the interesting assortment of characters that they carry and the storylines upon which they act.

A magical feeling has to be made a part of the customer's gaming experience through the settings in order to make it the most wanted game, and the more the attention required to succeed in a game, the better the user feels. Sometimes it is the multiplayer games that draw the attention of a lot of consumers because he/she will get a chance to play with friends at the same time. Then, there are some users who do not prefer multiplayer and would rather be alone.

One of the most addicting games out there is World of Warcraft. This MMORPG (massively multiplayer online role playing game) has been around for many years and has roots in single-player games.

The thing about World of Warcraft is the massive amount of room there is to do exploring. Due to the wide open areas and the amount of things you can do, people can literally spend days just playing World of Warcraft.

With any game, it is important to recognize limits. This is because, as humans, we need a fair amount of exercise, and computer gaming takes away from that. Also, we need to devote time to other things, both for our personal growth and the well being of society.

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