Wednesday, July 22, 2009

The Overuse Of Keywords Has Lead To A Lot Of Abuse

By Jason Glover

Dear Friend,

Keywords or phrases are different tools utilized in online marketing in order to obtain the best of rankings among search engines. However, sometimes the web masters tend to misuse this system via saturating the website content with keywords in order to achieve higher ranking. This practice has often resulted in getting unfavorable results from search engine users getting results that had no relation to their query. In order to come over this issue, search engine webmasters have created algorithms to facilitate determination of which website consists of relevant content and which doesnt. Currently, the total focus for utilization of keyword has shifted to articles rich in content having keyword ratio average of about 12% of the entire article.

The reason for all this focus on the use of keywords is that is totally being abused by people. For example, if you have an article of average length, around 500 words and you use the word cat in it 15 times or so, this is way too much and your article may be banned as a result.

This shift has created almost an industry for writing. You can easily get some jobs related to writing search engine optimized articles.

The best way to write the best articles using this technique is to have good content in your article and the appropriate use of keywords. One way to do this is to target areas to place the keywords. For instance, you should put at least two keywords or phrases when you begin the paragraph and in the last paragraph. If you have a 500 word article, try putting a keyword in each paragraph.

When writing you should not focus a much on the keywords but the information the article gives. If you are writing an article about a produce you are selling for instance, tell your readers what the product does and why they need to have it. The key thing is to give the reader informative information and place keywords strategically. This is the way to get the most use from the SEO technique

Never ever force the keyword when writing the article. The article needs to be informational, forthright and entertaining to read. Do not ignore usage of correct grammar just for placing a keyword. Online users will not approve of any spell errors or grammar mistakes when reading the article.

Many people use the services of a freelance writer to do the writing for them. Often times people may not have the time or the desire to write themselves and you can reasonably get a freelancer to write for you. Another reason to consider doing this is the writer will be certain the article is informative and has good grammar. They are doing this as a job and this can make a world of difference when it comes to writing articles.

To your success

Jason

P.S. It is important to write an article all by yourself prior to hiring it out to someone else.

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