Here are some small tips I've come across a lot of these art tips across states. Some, I found out, to be working wonders, even if they're hardly noticeable and don't expend too much energy. But they're quite a big help concerning on how to keep your customers, how to reinforce them and how to strengthen your relationships with them. You'll need all the help you can get. Try these tips out and see for yourself.
First thing to do is after finishing a deal. Keep your customer's contact details and few days after, send a personal, hand-written note thanking them for their business and hoping to do more in the future. A thank you note makes the whole thing personal, making it appealing and at the same time, reminding the customer that you actually care. Just make sure to write your note as short as possible, no flattery, and unscripted. Let the customer feel. Bee as genuine about your happiness for doing business with the person.
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be a friend, be an agent, be a customer; but don't look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Try removing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things. You will reach more common ground if you do it that way.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
First thing to do is after finishing a deal. Keep your customer's contact details and few days after, send a personal, hand-written note thanking them for their business and hoping to do more in the future. A thank you note makes the whole thing personal, making it appealing and at the same time, reminding the customer that you actually care. Just make sure to write your note as short as possible, no flattery, and unscripted. Let the customer feel. Bee as genuine about your happiness for doing business with the person.
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be a friend, be an agent, be a customer; but don't look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Try removing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things. You will reach more common ground if you do it that way.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
About the Author:
Why not have a hand in crafting? Why not make it worth the trip? My Fairs and Festivals. Visit My Fairs and Festivals, and see how you can do with crafts and festivals. It is an opportunity you shouldn't miss!
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