In terms of public opinion, surfing is a sport that has established a unique niche for itself over the course of time-and not necessarily one defined by the quest for monetary success. Nonetheless, that may be somewhat of a skewed depiction as there are in fact some very promising business opportunities arising from the field of surfing, definitely more so than people realize.
That's because surfing is a sport, an activity that captures the fascination of such a wide swath of the population, and which is incredibly popular with young, adult, and old people as well. And anything that stirs the emotions of so many people of such disparate descriptions has to present some viable business opportunities.
The principal aspect of surfing which opens the window for a little entrepreneurialism is the fact that bringing along all the necessary gear is no small feat, and is beyond the means of most people (and most surfers). That is to say, surfboards are extraordinarily unwieldy objects that give rise to significant logistical problems for transportation-and, as any wise businessperson knows, one person's problem is another's opportunity.
In this sense, setting up a surfboard rental business is a viable and legitimate business idea that has the possibility of becoming a very rewarding endeavor indeed. Needless to say, some basic conditions need to be satisfied for such rewards to really begin to flow in: you would need to be located near a recognized surf spot that presents optimal (or close) surf conditions. Without this, you'd really just be shooting in the dark.
Another consideration to keep in mind has to do with the condition of the surf equipment which you would be offering to rent out. Despite the fact that many surfers don't have enough money to be picky with what they rent, it would be foolish to let this trend convince you to short-change your clients. Penniless though many surfers may be, the surfing community is remarkably interactive and shares such information with amazing speed and consistency at the regional and even the international level. Hence, if a couple of serious surfers have a negative experience with your business, you will be effectively guaranteeing yourself a bad reputation and thereby missing out on future customers.
A further opportunity to set up a business presented by the surf field essentially entails taking the previous idea and applying it in a broader sense: more than just offering rental equipment to hit the waves, also offering transportation means and possibly lodging as well, expanding to whatever additional services the traveling surfer may require. Clearly the focus here is on traveling surfers, which is an audience that is considerably larger than most people would imagine at the global level.
An advantage to this model is that the people at hand are more likely to have the money on them to afford your services, and make them profitable. The fundamental idea here is providing a comprehensive service to surfers traveling somewhere-in this case, traveling to your neck of the beach.
The requisites for this sort of an endeavor include but are not limited to: having plenty of basic surf equipment, all in good condition; having the time to take on the needs of visitors from out of town; and being able to operate flexibly and intuitively. With these conditions met, and with your inclusion into a worldwide network of surfing advocates to support you (principally via the internet) you can end up creating a dream business entirely focused on surfing...and that is priceless.
That's because surfing is a sport, an activity that captures the fascination of such a wide swath of the population, and which is incredibly popular with young, adult, and old people as well. And anything that stirs the emotions of so many people of such disparate descriptions has to present some viable business opportunities.
The principal aspect of surfing which opens the window for a little entrepreneurialism is the fact that bringing along all the necessary gear is no small feat, and is beyond the means of most people (and most surfers). That is to say, surfboards are extraordinarily unwieldy objects that give rise to significant logistical problems for transportation-and, as any wise businessperson knows, one person's problem is another's opportunity.
In this sense, setting up a surfboard rental business is a viable and legitimate business idea that has the possibility of becoming a very rewarding endeavor indeed. Needless to say, some basic conditions need to be satisfied for such rewards to really begin to flow in: you would need to be located near a recognized surf spot that presents optimal (or close) surf conditions. Without this, you'd really just be shooting in the dark.
Another consideration to keep in mind has to do with the condition of the surf equipment which you would be offering to rent out. Despite the fact that many surfers don't have enough money to be picky with what they rent, it would be foolish to let this trend convince you to short-change your clients. Penniless though many surfers may be, the surfing community is remarkably interactive and shares such information with amazing speed and consistency at the regional and even the international level. Hence, if a couple of serious surfers have a negative experience with your business, you will be effectively guaranteeing yourself a bad reputation and thereby missing out on future customers.
A further opportunity to set up a business presented by the surf field essentially entails taking the previous idea and applying it in a broader sense: more than just offering rental equipment to hit the waves, also offering transportation means and possibly lodging as well, expanding to whatever additional services the traveling surfer may require. Clearly the focus here is on traveling surfers, which is an audience that is considerably larger than most people would imagine at the global level.
An advantage to this model is that the people at hand are more likely to have the money on them to afford your services, and make them profitable. The fundamental idea here is providing a comprehensive service to surfers traveling somewhere-in this case, traveling to your neck of the beach.
The requisites for this sort of an endeavor include but are not limited to: having plenty of basic surf equipment, all in good condition; having the time to take on the needs of visitors from out of town; and being able to operate flexibly and intuitively. With these conditions met, and with your inclusion into a worldwide network of surfing advocates to support you (principally via the internet) you can end up creating a dream business entirely focused on surfing...and that is priceless.
About the Author:
Damian Papworth knows real business opportunities are hard to find these days. This is why he created one in the surf travel industry
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