Monday, August 10, 2009

NASCAR Must Return to the Brands

By Ryan Chandler

The Car of Tomorrow seems to be picking up a lot of steam on the NASCAR circuit. This involves a car that resembles nothing about its sponsoring auto company, save for a sticker on the hood of it.

The parts come from a wide variety of auto makers and have little to do with the Chevy, Toyota, Dodge, or Ford sticker that may be slapped onto the front of it. While some like the fact that giving all drivers similar cars makes things more fair (so that the best driver wins), this can't be good for the actual car companies, as it removes the personal connection that so many fans feel to the brands.

It would make a lot more sense if these cars looked more like the cars they're trying to represent. Otherwise, the automaker has less and less of an impact on the driver's success.

In tying the brand directly to the car being used, I'm not exactly sure who it hurts. The brands obviously win out, and I really don't see any fans being offended by it, let alone losing interest in the races each week.

And how about the power trains? These should represent the actual auto companies too. Not doing this just makes things more unrealistic in my mind.

All they should really need to do is to drive with an engine made by the car sponsoring them. Again, it adds a personal connection to the brand that many will lack should the Car of Tomorrow prevail.

Lastly, I don't know if anybody else felt this way, but when gas was 4 dollars a gallon, it pained me to see cars using hundreds of gallons to go 400 miles. I think since it seems to work in other racing that NASCAR should switch to ethanol and to keep it American by using corn.

This could help NASCAR get some good publicity by using no gas in their cars. I have heard about many people who dislike NASCAR saying that they hate how they use so much gas. By changing to ethanol they could maybe pick up some of these fans. If gas prices were to hit 4 dollars again i think they could lose some regular fans when they realize the MPG of the cars.

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